10 Effective Social Media Strategies to Boost Your Brand Awareness

In the digital age, building brand awareness through social media is a vital part of any successful marketing strategy. The key is knowing your audience and creating content that resonates with them. Here’s a look at practical social media marketing ideas to help increase your brand’s visibility.

1. Understand Your Audience and Use Social Media for Research

The first step in any social media strategy is identifying your target audience. Start by creating buyer personas. These personas will guide your content creation and help you tailor your marketing to specific needs. Since 88% of social media interactions now happen on mobile devices, it’s important to understand how and where your customers engage with social media.

Use platforms to gather insights by:

• Tracking relevant local hashtags
• Monitoring your competitors’ activities
• Following industry leaders
• Engaging with community groups

2. Focus on High-Performing Platforms

Different platforms cater to different demographics, so focus on the ones that are most relevant to your business. As of 2025, the following platforms have the largest user bases:

• Facebook: 3.15 billion monthly active users
• YouTube: 2.5 billion monthly active users
• Instagram: 2 billion monthly active users
• TikTok: Over 1 billion monthly active users
• LinkedIn: Over 950 million users

Concentrating your efforts on the platforms your audience uses the most will yield the best results. Many home service businesses have found success by combining social media with search marketing, such as Google Ads, for a comprehensive strategy.

3. Tailor Your Content for Each Platform

Each social media platform has its own best practices and ideal formats for posts. It’s crucial to adapt your content accordingly. For example, TikTok users spend an average of 52 minutes per day on the platform, making it perfect for short, engaging content like behind-the-scenes videos and quick tips.

To simplify content creation, use tools like Canva for design and Biteable for video content. If you’re looking for more image resources, there are plenty of vector sites that offer high-quality images for free or at low cost.

4. Create Compelling Visual Content

Visual content is king in today’s social media world. For businesses, this means focusing on formats that encourage engagement, especially video. YouTube users spend an average of 27 hours per month on the platform, showcasing the power of video content.

For home service businesses, some great ideas include:

• Before/after project photos
• Tutorial videos
• Live troubleshooting sessions
• Project walkthroughs
• Team introductions

5. Provide Real Value with Your Content

Content that educates, informs, or entertains your audience performs far better than promotional posts. In fact, 66% of marketers generate leads through social media by dedicating just six hours per week to their social strategy.

Follow the “Rule of Thirds” for content balance:

• 1/3 promoting your services
• 1/3 engaging with your community and customers
• 1/3 sharing industry news, tips, and insights

6. Combine Strategy with Flexibility

While consistency in posting is important, it’s also essential to remain flexible and responsive to changing circumstances. This includes:

• Seasonal service needs
• Emergency situations
• Weather-related issues
• Local events and community needs

Sometimes, adjusting your strategy on the fly based on current events or customer needs is just as important as sticking to a rigid plan.

7. Capitalize on Social Media Trends and News

Stay up to date with current trends, features, and news that can benefit your business. For example, integrating reviews and testimonials into your social media strategy is crucial since 77% of consumers use multiple review sites before choosing a local business.

Consider using “newsjacking,” which involves creating content related to trending news stories. For home service businesses, examples could include:

• Major weather events that affect homes
• New industry regulations
• Community development updates
• Seasonal home maintenance tips
• Emergency preparedness content

8. Build Influencer Relationships

Partnering with local influencers can help elevate your brand’s visibility. Reach out to:

• Real estate agents
• Home improvement bloggers
• Property managers
• Community leaders

These partnerships can expose your brand to a larger audience and build trust within your community.

9. Stay Active on Your Social Accounts

Engagement is key in building brand awareness. 98% of consumers search for local business information online, so it’s essential to maintain an active and responsive social media presence.

Share and engage with other content in your community, and don’t expect immediate returns. Building authentic relationships takes time, but the payoff is worth it.

10. Track Your Social Media Performance

To optimize your social media strategy, you need to track its performance regularly. The average cost per lead on Facebook Ads is around $23.10, so understanding the ROI of your campaigns is crucial.

Use tools like HubSpot’s social media analytics to:

• Generate trackable URLs
• Monitor engagement metrics
• Track lead sources
• Measure conversion rates
• Analyze content performance

Conclusion

Social media marketing is a powerful tool for increasing brand awareness and growing your business. By understanding your audience, focusing on the right platforms, creating engaging content, and monitoring your performance, you can maximize your social media marketing efforts.